![]() ![]() ![]() You should place the same emphasis on value and on innovation (not necessarily technology innovation), and align innovation with utility, price, and cost positions. Instead of focusing on overcoming the competition, with Value Innovation, you “focus on making the competition irrelevant by creating a leap in value for buyers and for your company”, thereby opening up new and ‘uncontested’ market space. Successful blue ocean companies follow a different strategic logic that the authors call Value Innovation. The paradox is that the only way to beat the competition is to stop trying to beat the competition. There is a step-by-step model for creating strategyĪ Blue Ocean Strategy is about growing demand and breaking away from competition.Strategic creativity can be unlocked systematically. ![]()
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